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Indy driver fragrance to debut in March.
December 23, 2009
By: TOM BRANNA
Editor
Indy race car driver Danica Patrick has signed a worldwide licensing agreement with Boston-based fragrance marketer SA Fragrances that calls for the mid-March launch of a scent called Danica Patrick for Her. An eau de parfum is expected to debut in a 1-oz. purse spray for $29.50, a 1.7-oz. spray for $39.50 and a 3.4-oz. spray for $54.50. The scent will be launched in 500 doors in the U.S., including midtier department stores, specialty stores and independent boutiques. The scent will be ...
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